Description

We've made a lot of progress since opening the doors in 1942, but one thing has never changed - our commitment to serve, heal, lead, educate, and innovate. We believe that every award earned, every record broken and every patient helped is because of the dedicated employees who fill our hallways.

At Ochsner, whether you work with patients every day or support those who do, you are making a difference and that matters. Come make a difference at Ochsner Health and discover your future today!

This job oversees the implementation and optimization of content marketing initiatives. Drives online content strategy; drafts, builds and edits web content; manages online reputation management, business listings and provider profile presence; tracks analytics and user behavior; supports system brand and online marketing initiatives; collaborates with the creative media services and digital marketing teams on creative ideas, design options, functionality, implementation and content; participates in the strategic planning process for clients; and assists or oversees special projects and initiatives.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential duties.

This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at the company's discretion.

Education

Required - Bachelor's degree in marketing, communications, advertising, writing, digital media or related field.

Work Experience

Required - 5 years of experience in web management and content creation.

Preferred - 5 years of experience in content creation for web, content management systems (CMS), social media and Google Analytics.

Knowledge Skills and Abilities (KSAs)

• Strong writing and editing skills and knowledge of Associated Press (AP) style.
• Effective verbal and written communication skills and ability to present information clearly and professionally to varying levels of individuals throughout health system.
• High proficiency with personal computers and corresponding software programs (Microsoft Word, Excel, PowerPoint, Adobe Suite, Adobe Photoshop, Adobe Premier, Adobe Illustrator), content management systems, social media channels, video editing and Google Analytics.
• Knowledge of programming language, markup language, and digital visual effects including HTML, CSS, Javascript, and Adobe After Effects.
• Knowledge of major social channels including Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and their analytics capabilities.
• Advanced project management and organizational skills.
• Strong analytical skills and ability to use logic to formulate solutions to problems.
• Knowledge of user experience (UX)/user interface (UI) design and search engine optimization to produce accurate, high quality work.

Job Duties

• Drives online content strategy in areas of focus to increase digital engagement and online performance across multiple channels and provide measurable marketing return on investment.
• Drafts, edits and proofreads online marketing material, including copy, video and creative assets for website, social media, online advertising and blog while maintaining consistency with brand or sub-branding guidelines.
• Manages online reputation management, business listings and provider profile presence in given areas of focus by region or service line.
• Collaborates with brand, design and creative media teams and/or manages external vendor partners on creative ideas and design options, functionality, implementation and content within brand guidelines.
• Analyzes data and user behavior and tracks outcomes to determine marketing impact and improve online user experience to deliver return on investment (ROI) and report out insights to leadership and internal stakeholders.
• Participates in the strategic planning process for clients and assists or oversees projects, web builds, video editing, social media campaigns, email marketing and advertising tracking.
• Manages marketing calendar, crafting and scheduling social and email content tailored to target donor audiences
• Manages special web projects and initiatives to improve user experience, speed and technology of web platforms.
• Experience with fundraising campaigns or fund development preferred
• Experience with Emerging Networks and/or Blackbaud's Raiser's Edge preferred
• Performs other related duties as required.

The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time.

Remains knowledgeable on current federal, state and local laws, accreditation standards or regulatory agency requirements that apply to the assigned area of responsibility and ensures compliance with all such laws, regulations and standards.

This employer maintains and complies with its Compliance & Privacy Program and Standards of Conduct, including the immediate reporting of any known or suspected unethical or questionable behaviors or conduct; patient/employee safety, patient privacy, and/or other compliance-related concerns.

The employer is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Physical and Environmental Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Medium Work - Exerting 20 to 50 pounds of force occasionally, and/or 10 to 25 pounds of force frequently, and/or greater than negligible up to 10 pounds of force constantly to move objects. (Constantly: activity or condition exists 2/3 or more of the time) to move objects. Physical demand requirements are in excess of those for Sedentary Work. Even though the weight lifted may be only a negligible amount, a job should be rated Light Work: (1) when it requires walking or standing to a significant degree; or (2) when it requires sitting most of the time but entails pushing and/or pulling of arm or leg controls; and/or (3) when the job requires working at a production rate pace entailing the constant pushing and/or pulling of materials even though the weight of those materials is negligible. NOTE: The constant stress and strain of maintaining a production rate pace, especially in an industrial setting, can be and is physically demanding of a worker even though the amount of force exerted is negligible.

Normal routine involves no exposure to blood, body fluid or tissue and as part of their employment, incumbents are not called upon to perform or assist in emergency care or first aid.

The incumbent has no occupational risk for exposure to communicable diseases.

Because the incumbent works within a healthcare setting, there may be occupational risk for exposure to hazardous medications or hazardous waste within the environment through receipt, transport, storage, preparation, dispensing, administration, cleaning and/or disposal of contaminated waste. The risk level of exposure may increase depending on the essential job duties of the role.

Are you ready to make a difference? Apply Today!

Ochsner Health does not consider an individual an applicant until they have formally applied to the open position on this careers website.

Please refer to the job description to determine whether the position you are interested in is remote or on-site. Individuals who reside in and will work from the following areas are not eligible for remote work position: Colorado, California, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington, and Washington D.C.

Ochsner Health endeavors to make our site accessible to all users. If you would like to contact us regarding the accessibility of our website, or if you need an accommodation to complete the application process, please contact our HR Employee Solution Center at 504-842-4748 (select option 1) or careers@ochsner.org. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

Ochsner is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to any legally protected class, including protected veterans and individuals with disabilities.