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Blackhawk Community Credit Union
Janesville, WI, United States
8 days ago
Blackhawk Community Credit Union
Janesville, Wisconsin, United States
8 days ago


Job Overview

The Digital Strategy Specialist is responsible for designing and executing effective digital marketing strategies utilizing research, data, and industry insight to enhance company performance, community image and the credit union's brand.

Major Tasks, Responsibilities and Key Accountabilities

  • Develops, researches, and implements digital marketing strategies and programs to best promote Blackhawk Community Credit
  • Works closely with the Director of Marketing to ensure consistency and collaboration across all marketing channels.
  • Manages the company website, including all content, edits, performance monitoring, marketing, images, and messages.
  • Responsible for the development of Blackhawk’s social and digital presence, including social media, paid digital advertising, e-mail marketing, text marketing, search engine optimization, and other digital communication channels.
  • Represents the marketing department on the Business Intelligence project team, and regularly analyzes such data for trends, opportunities, and strategic communication. Responsible for report management within the data analytics system.
  • Researches, conducts due diligence, and recommends partners and vendors to ensure our digital channels are up to date, useful, and cost effective.
  • Partners with the innovations department to coordinate new technology that will be member-facing.
  • Assists the Graphic Designer with design work and production as needed.
  • Helps identify marketing trends and key opportunities for
  • Ensures that all advertising and promotional activities of Blackhawk Community Credit Union meet compliance with State, Federal and other regulatory agencies' laws and
  • Performs other duties as

Major Skills and Competencies

  • Must possess strong interpersonal skills, a positive attitude, maturity, and good judgment.
  • Must demonstrate the ability to analyze and resolve situations independently and in a timely manner.
  • Must possess exceptional verbal and written communication skills.
  • Must possess extensive knowledge of social media, digital marketing, and data analytics.
  • Must be comfortable with a rapidly changing environment, complex daily situations, and balancing multiple priorities.
  • Must have reliable attendance and project a professional image.
  • Must possess exceptional computer skills, including extensive knowledge of Microsoft Office products. Experience with Photoshop and Adobe InDesign is preferred.
  • Must possess the ability to organize and prioritize work, effectively delegate, set deadlines, and maintain accurate records.


Physical Job Requirements

Frequent periods are spent standing or sitting in the same location with some opportunity to move about; occasionally there may be a need to stoop or lift light objects (typically less than 8 pounds). Other requirements:

  • Ability to communicate with a diverse membership and employee group.
  • Ability to accomplish the described responsibilities through the use of computers and technology.
  • Ability to sit and/or stand for extended periods of time.
  • Ability to work in a changing, challenging, and fast paced work environment.
  • Ability to manage variable stress levels.
  • Ability to occasionally travel for business.

Environmental Job Requirements

The position is typically performed in a comfortable, quiet, indoor area. There may be regular exposure to mild physical discomfort from factors such as dust, fumes or odors, temperature extremes, strong drafts, or bright lights.

Minimum Qualifications

  • Pass the pre-employment drug test and background check.
  • Bachelor’s Degree or an equivalent level of knowledge, skills, and abilities typically acquired through work experience.
  • 2-5 years of previous experience in marketing, preferably in a credit union environment.

Preferred Qualifications

  • Knowledge of banking and/or credit union regulations.
  • Previous experience recommending products and plans to improve a customer’s financial position.

Job Information

  • Job ID: 59208191
  • Location:
    Janesville, Wisconsin, United States
  • Position Title: Digital Strategy Specialist
  • Company Name: Blackhawk Community Credit Union
  • Industry: Banking / Accounting / Financial
  • Job Function: Advertising,
    Content Marketing,
    Customer Strategy,
    Marketing Analytics,
    Marketing Communications,
    Online Marketing,
    Social Media,
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Required Travel: 0-10%
Banking / Accounting / Financial
Janesville , WI , US

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